Milano, 2023-2024


Produced by ADM

Client: Luxottica

Someone says hybrid?

The perfect balance between virtual and real

The Vogue Eyewear SS 2024 capsule collection by Luxottica, designed by international fashion experts, required a presentation that lived up to its name.

And this is where ADM Media brand solutions ability to tackle such a challenge comes into play: Hearst chooses the Showtime division for the conception and realization of a CGI video capable of enhancing the products and values of such a renowned brand.


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