The Drop
An electrifying unveiling.
ADM supported Royal Enfield in the global launch of the new Flying Flea brand and the presentation of two electric motorcycles, reinterpreting the concept of “The Drop.” During World War II, Royal Enfield motorcycles were parachuted onto battlefields thanks to their lightness. This historical element was entirely decontextualized, and its scenic reinterpretation took shape in a parachute that, on stage, unveiled the one of the two new electric motorcycles, creating a bridge between the brand’s future innovation and its respect for tradition.This was a major launch, an event that brought together journalists and dealers, reaching an even broader audience thanks to live streaming in five languages, made possible by simultaneous translation services. ADM supported Royal Enfield in every phase of the launch, from logistics to content production to the creation of anamorphic 3D videos. Additionally, ADM designed an immersive set that significantly enhanced the guest experience and contributed to the overall success of the event.
